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Forbes, Washington Post and DoubleClick partner to help publishers respond to...
Earlier this year, research from Google showed that nearly half of all display and video ads were not viewable. This has helped move forward the ongoing industry discussions around shifting digital ad...
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Investing in choice: New Viewability options on YouTube
Cross-posted from the Google Agency BlogIf you can’t measure it, how do you know it worked? With this simple principle in mind, we’ve been investing in a broad set of measurement solutions for brands...
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Active View updates: Improved cross-screen options for brands and publishers
When advertisers pay for an ad, the chance for it to be seen is a basic expectation. Advertisers shouldn’t have to pay extra to measure and ensure that it was viewable. These expectations drove the...
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Active View updates: Improved cross-screen options for brands and publishers
When advertisers pay for an ad, the chance for it to be seen is a basic expectation. Advertisers shouldn’t have to pay extra to measure and ensure that it was viewable. These expectations drove the...
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Integrating Marketing Mix Modeling with Data-driven Attribution for Holistic...
Today’s marketers have more opportunities than ever to drive business success. They also face increasing pressure to prove, manage, and optimize marketing performance. A relentless push towards...
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Today at IAB Mixx: a preview of new capabilities coming to YouTube advertising
Over the past 10 years of YouTube, video viewership has come a long way. In fact, according to new commissioned custom research conducted by Nielsen, the time 18-49 year olds spend on YouTube grew by...
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Enable better decisions with Data-Driven Attribution
Consumers see a lot of different ads as they make buying decisions. Some ads have a huge impact on the final purchase, others help the process along, and still others contribute absolutely zero. The...
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From Insights to Impact: Driving Value with Analytics
At eTail West this week we were thrilled to give a joint presentation with Chris Duncan, VP of Strategic Marketing for Kohl's, a $19B+ retailer making big strides in omni-channel analytics. Casey...
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Viewability spotlight for sellers: Two tips to enable viewability measurement
There's a lot that publishers and app developers can do to increase the likelihood that their ads will be measured as viewable. Our latest infographic puts a spotlight on viewability by sharing a dozen...
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Viewability spotlight for sellers: Three speedy ways to improve viewability
Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View, Google's MRC-accredited viewable...
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Viewability spotlight for sellers: Four ways to improve ad layouts for better...
Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View, Google's MRC-accredited viewable...
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Viewability spotlight for sellers: Three loading methods that can optimize...
Our latest infographic puts a spotlight on viewability by sharing a dozen technical best practices for improving viewability based on insights from Active View, Google's MRC-accredited viewable...
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Introducing the Google Analytics 360 Suite
Cross-posted from the Google Analytics Blog An enterprise-class solution for a multi-screen world Our lives are filled with micro-moments: intent-rich moments when we turn to the nearest device to find...
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Introducing the Google Analytics 360 Suite
Cross-posted from the Google Analytics Blog An enterprise-class solution for a multi-screen world Our lives are filled with micro-moments: intent-rich moments when we turn to the nearest device to find...
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Spotlight: Smarter Marketing with Analytics 360, part of the Google Analytics...
Cross-post from the Google Analytics blog. On the Google Analytics team, we believe a primary goal of analytics is to make your marketing smarter. It should help you understand your customer’s journey,...
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Adapting Measurement Strategies for Modern Marketing
Last week Forrester Research hosted a Forum for Marketing Leaders in New York City. I had the pleasure of speaking with top enterprise executives about data and analytics strategies to help them...
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Team up with a DoubleClick Certified Marketing Partner
Digital platforms give brands the tools to reach audiences where they spend their time, at scale and with personalized messaging not possible through other channels—so it’s no surprise that in 2017,...
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The New York Times on a reader-first philosophy: Winning with Native Advertising
Native advertising is an increasingly popular ad monetization strategy for publishers. The New York Times is an early adopter, and recently we caught up with their Managing Director of Ad Innovation,...
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Join us as we announce the latest innovations in digital marketing
Tune in on July 19th for the DoubleClick Announcements Livestream. Watch live as Paul Muret, Vice President of Display, Video Ads and Analytics at Google, shares new product announcements and...
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Join us as we announce the latest innovations in digital marketing
Tune in on July 19th for the DoubleClick Announcements Livestream. Watch live as Paul Muret, Vice President of Display, Video Ads and Analytics at Google, shares new product announcements and...
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