Clik here to view.
Toward Viewability: You Can’t Count What You Haven’t Measured
Cross posted from Think with Google.Last month at the IAB’s annual leadership meeting, viewability—a metric that shows whether an ad was actually viewed—was the topic on everyone’s mind. This is hardly...
View ArticleClik here to view.
Out with unwanted ad injectors
Cross-posted from the Google Online Security BlogIt’s pretty tough to read the New York Times under these circumstances:And it’s pretty unpleasant to shop for a Nexus 6 on a search results page that...
View ArticleClik here to view.
Out with unwanted ad injectors
Cross-posted from the Google Online Security BlogIt’s pretty tough to read the New York Times under these circumstances:And it’s pretty unpleasant to shop for a Nexus 6 on a search results page that...
View ArticleClik here to view.
Ads Take a Step Towards “HTTPS Everywhere”
Since 2008 we’ve been working to make sure all of our services use strong HTTPS encryption by default. That means people using products like Search, Gmail, YouTube, and Drive will automatically have an...
View ArticleClik here to view.
Ads Take a Step Towards “HTTPS Everywhere”
Since 2008 we’ve been working to make sure all of our services use strong HTTPS encryption by default. That means people using products like Search, Gmail, YouTube, and Drive will automatically have an...
View ArticleClik here to view.
How Many Video Ads are Actually Seen? New Infographic and Research for Video...
If an ad isn’t seen, it doesn’t have an impact, change perception, or build brand trust. That is why measuring the viewability of advertising matters. It gives marketers a clear understanding of...
View ArticleClik here to view.
How Many Video Ads are Actually Seen? New Infographic and Research for Video...
If an ad isn’t seen, it doesn’t have an impact, change perception, or build brand trust. That is why measuring the viewability of advertising matters. It gives marketers a clear understanding of...
View ArticleClik here to view.
A call to action: Stopping digital advertising fraud
A lot of ink has recently poured onto the subject of digital advertising fraud—which is a great thing. Fraud is a real and serious problem, but some, we think, still hold a mental image of fraudsters...
View ArticleClik here to view.
A call to action: Stopping digital advertising fraud
A lot of ink has recently poured onto the subject of digital advertising fraud—which is a great thing. Fraud is a real and serious problem, but some, we think, still hold a mental image of fraudsters...
View ArticleClik here to view.
Cross-device conversion metrics come to DoubleClick
Last week during the DoubleClick Leadership Summit (DLS), we introduced cross-device measurement across all of our DoubleClick advertiser products. Today, as the first post of our week-long DLS series,...
View ArticleClik here to view.
Working together to filter automated data-center traffic
Today the Trustworthy Accountability Group (TAG) announced a new pilot blacklist to protect advertisers across the industry. This blacklist comprises data-center IP addresses associated with non-human...
View ArticleClik here to view.
Working together to filter automated data-center traffic
Today the Trustworthy Accountability Group (TAG) announced a new pilot blacklist to protect advertisers across the industry. This blacklist comprises data-center IP addresses associated with non-human...
View ArticleClik here to view.
The measurement revolution: An update
Over the past few years we’ve been committed to investing in a suite of new metrics that would be as actionable for brand marketers as the click has become for performance advertising. In that spirit,...
View ArticleClik here to view.
The measurement revolution: An update
Over the past few years we’ve been committed to investing in a suite of new metrics that would be as actionable for brand marketers as the click has become for performance advertising. In that spirit,...
View ArticleClik here to view.
Ads Take a Step Towards “HTTPS Everywhere”
Since 2008 we’ve been working to make sure all of our services use strong HTTPS encryption by default. That means people using products like Search, Gmail, YouTube, and Drive will automatically have an...
View ArticleClik here to view.
Understanding how viewability relates to brand metrics for video ads
As a brand trying to reach consumers in today’s increasingly fragmented media landscape, it is critical that you understand the impact of your ads on brand metrics such as awareness and...
View ArticleClik here to view.
Understanding How Viewability Relates to Brand Metrics for Video Ads
As a brand trying to reach consumers in today’s increasingly fragmented media landscape, it is critical that you understand the impact of your ads on brand metrics such as awareness and...
View ArticleClik here to view.
Actionable measurement for mobile app install campaigns in DoubleClick
Mobile has forever changed the way we live, and it’s forever changed what we expect of brands. It’s fractured the consumer journey into hundreds of real-time, intent-driven micro-moments. Each one is a...
View ArticleClik here to view.
Programmatic helps brands make the most of micro-moments
Every day, your audience is filling their days with hundreds if not thousands of micro-moments—intent-rich moments when preferences are shaped and decisions are made. As consumers spread their...
View ArticleClik here to view.
Webinar: Reach the right audience, faster with comScore vCE in DoubleClick
Just a few weeks ago we announced the release of comScore vCE in DoubleClick, the first completely tagless GRP measurement solution integrated directly into an ad server. With comScore vCE in...
View Article