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Just eight days until the DoubleClick Announcements livestream
Join me on Tuesday, July 19th at 9 AM PT / 12 PM ET for a livestream broadcast of my keynote address from the DoubleClick Leadership Summit (DLS). I’ll be sharing updates on the latest innovations on...
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Just eight days until the DoubleClick Announcements livestream
Join me on Tuesday, July 19th at 9 AM PT / 12 PM ET for a livestream broadcast of my keynote address from the DoubleClick Leadership Summit (DLS). I’ll be sharing updates on the latest innovations on...
View ArticleClik here to view.
Which TV Ads Made the Podium During the 2016 Olympics?
Note: Now that the 2016 Games are over, we've updated the analysis from the original opening ceremonies post to look at TV ad performance for the entire Olympics.When the 2016 Olympics kicked off...
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New tools to connect with consumers across all devices
As part of our Advertising Week announcements, we’re introducing new digital innovations to help advertisers close the loop between television and digital, online and offline, and mobile and desktop....
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Publisher sustainability in a mobile and video world
Google believes in the value of the open web, an ecosystem where users get access to information, and publishers are able to create and earn money from their content. And at DoubleClick, our product...
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Showing why mobile #SpeedMatters
Publishers create the stories, memes, shows and games that entertain and inform us everyday - and most of that content is funded by ads. Our goal at DoubleClick is to help these publishers thrive by...
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Rethinking Marketing Measurement from the Ground Up
From the moment smartphones touched human hands, they began to change how people interact with brands. It happened slowly at first … but today 91 percent of smartphone users turn to their phone for...
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Marketing Analytics Can Improve the Customer Experience
Almost every organization today is putting customer experience (CX) at the core of its strategy, aiming to provide products and services that meet customers at every touch point. In a crowded,...
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Building trust and increasing transparency with MRC-accredited measurement
Cross-posted from the Google Agency Blog Measurement has been top of mind in our recent conversations with advertisers, and for good reason. As we’ve said many times, “If you can’t measure it, how do...
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Google Analytics 360 + Salesforce: A Powerful Combination
Cross-posted from the Google Analytics blog We often hear from marketers how challenging it is to piece together online and offline customer interactions in order to see a complete view of a customer’s...
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